Minisplitsforless USA
Full-cycle Shopify build and growth for a US HVAC (mini-split) retailer — custom theme, AI-powered product-recommendation chat, advanced filtering, and SEO from scratch. We then drove paid growth: product-feed segmentation for Smart Bidding, campaign restructure tied to real Shopify orders, a B2B/bulk funnel, and on-site conversion optimization. Results below are year-over-year (April–June 2025 vs 2026).
Project
Overview
Design Process
How we approached the challenge — from discovery to delivery.
Discovery & Brief
Analyzed the HVAC market, competitor stores, and customer journey. Mapped full product catalog structure and integration requirements.
UX & Store Design
Wireframed the catalog, product pages, and checkout flow. Designed custom Shopify theme in Figma with client approval at every stage.
Development & AI
Built custom Shopify theme from scratch. Integrated AI chat consultant for product recommendations. Connected GraphQL API for inventory sync.
SEO & Launch
Full on-page SEO setup, structured data, sitemap, Core Web Vitals optimization. Zero-downtime launch with post-launch monitoring.
Tech &
Results
Technologies
Results
Full-cycle project by ReStartWeb AI — from brief and design to development, launch, and SEO.
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