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E-Commerce B2B

COOLMAN HVAC SUPPLY

Coolman 2024

B2B Shopify store for HVAC distributors. Custom wholesale pricing tiers, trade account applications, AI product assistant, advanced filtering by BTU and room size, and GraphQL API integration.

Overview

Project
Overview

Timeline

Weeks

Services

Shopify, B2B, AI, SEO

Team

2 Devs, 2 Designers, 1 SEO

5.0

Client

Rating

How we work

Design Process

How we approached the challenge — from discovery to delivery.

B2B Requirements

Analyzed wholesale pricing logic, trade account verification flow, and distributor-specific product visibility rules.

Store Design

Custom Shopify theme with B2B-specific UX: bulk ordering, price tiers display, trade account dashboard.

Development & API

Built wholesale pricing engine, trade account application flow, AI chat for product selection, GraphQL Admin API integration.

SEO & Launch

Category-level SEO, product structured data, Core Web Vitals optimization. Launched with full team training on Shopify admin.

Stack & outcomes

Tech &
Results

Technologies

ShopifyGraphQL Admin APILiquidAI IntegrationMetafieldsSEO

Results

B2B order volume up 45% month 1

Trade account registrations automated

Page speed 91/100

Project Type

E-Commerce B2B

Full-cycle project by ReStartWeb AI — from brief and design to development, launch, and SEO.

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