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E-Commerce

FLORACTIVE USA

Floractive 2024

Shopify store for FLORACTIVE — THE ORIGIN OF NANOPLASTY. Premium beauty brand selling professional hair treatment products to salons and consumers across the US.

FLORACTIVE USA
Overview

Project
Overview

6
Timeline
Weeks
3
Services
Shopify, Design, SEO
4
Team
1 Dev, 2 Designers, 1 SEO
5.0
Client
Rating
How we work

Design Process

How we approached the challenge — from discovery to delivery.

01

Brand Analysis

Analyzed Floractive brand guidelines and positioning in the US beauty market. Defined the premium visual direction and product page structure.

02

Shopify Theme Design

Custom theme designed in Figma emphasizing premium aesthetics. Product photography integration, before/after showcase sections.

03

Shopify Development

Custom Liquid theme built with modular sections for easy content editing. GraphQL Admin API for inventory sync and product metafields.

04

SEO & Launch

Product and collection SEO, rich snippets for products, Google Shopping feed setup, Core Web Vitals optimization.

Stack & outcomes

Tech &
Results

Technologies

ShopifyLiquidGraphQLMetafieldsGoogle ShoppingFigmaSEO

Results

Conversion rate 3.8% (industry avg 1.4%)
AOV up 28% with bundles
Organic traffic +95% in 4 months
Project Type
E-Commerce

Full-cycle project by ReStartWeb AI — from brief and design to development, launch, and SEO.

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